People are struck by lightning all the time throughout the world. However, whenever an incident or event occurs
at a certain date, time or place, some people will be able to perceive the synchronicity.
http://www.ems1.com/ems-oddities/articles/866544-Boy-13-hit-by-lightning-on-Friday-13th-at-13-13pm-in-UK/

Just from a simple numerical perspective, the odds of this line up of numbers should interest more people.
But so many are busy with other things & quickly move on from such news blips.

That's why books, movies & web sites about questioning reality are so imperative. I think that once enough
scientific data, along with the many cases of coincidence & synchronicity are consolidated, a critical mass
of awakening could happen.

At this point its still difficult to determine how much of this interactive universe is preset.